Case Studies:
Beringer Blass Wine Estates | Tomen Agro | ABAC American IMC | PPG Industries

the client: ABAC American IMC, Inc.

the need: Verbal Brand Development

Visual Brand Development

the solution:

ABAC American IMC, Inc. has been a third party provider of air compressors in North America since 1981.  BrandClarity was retained by ABAC to develop verbal and visual brands and package design for two new lines of air compressors. The name Rockworth was developed, as well as two sub-brand names. PowerTask was created as the verbal brand for the compressors targeted towards the growing do-it-yourself market. ClassicAir was developed for the light construction professional line of compressors. Both names connote ideas of strength, durability and respect. The resulting logos and package systems differentiate themselves through color while maintaining a strong relationship across the two sub-brands. Product labels were designed to highlight capacity and performance.