Posted on Tue, Jan 19, 2010
The Product Naming Development Update is a recurring post from BrandClarity to inform our readers of our new and exciting verbal brand development projects.
We offer two different approaches to product naming:
MarketVise is the most market-intensive trade name development process available. It utilizes multiple stages of creative and market research to deliver target market endorsed, legally viable, linguistically appropriate names to communicate your positioning.
Creative JumpStart is our pay-as-you-go list methodology which delivers 15 legally prescreened trade name candidates submitted to the client in increments of five names each. A client feedback session is conducted after each list submission.
Recent Product Naming Results:
 | BloomFood Lion, a subsidiary of Delhaize Group, is one of the largest supermarket chains in the United States with over 1300 stores. Food Lion sought to create a grocery concept which was deisgned as an uncomplicated way to shop with the freshest products available. The company desired a trade name which communicated these attributes. In addition to the brand name, Bloom, the tagline "a different kind of grocery store" was created to communicate their desired positioning.
|
 | Honda ClarityHonda introduced its new zero-emission hydrogen power fuel cell sedan. BrandClarity was tasked with creating an international trade name which communicated not only the no emissions benefit, but also Honda's clear environmental focus. Clarity as a brand name very effectively accomplishes both those objectives.
|
 | BUSH'S GRILLIN' BEANSBrandClarity was retained to create four new flavor names for BUSH Brothers' line of GRILLIN' Beans. The flavor names created include: Smokehouse Tradition, Southern Pit Barbecue, Steakhouse Recipe and Bourbon and Brown Sugar. BUSH'S required that each flavor name capture the essence of the each product's taste. All names were paired with the products in taste tests to insure that they properly communicated the consumer's perception of product taste. |
| | |
BrandClarity's clients include companies such as: FedEx, Sony, KIA Motors, Johnson & Johnson, Coca Cola, Abbott, Kraft Foods, YUM!, Diageo and Clorox. No matter the time line or budget, we pride ourselves on crafting custom solutions to help our clients solve their product naming and marketing issues. If you have any questions or would like to discuss any possible project initiatives, contact BrandClarity.
Posted on Tue, Jan 19, 2010
The Product Naming Development Update is a recurring post from BrandClarity to inform our readers of our new and exciting verbal brand development projects.
We offer two different approaches to product naming:
MarketVise is the most market-intensive trade name development process available. It utilizes multiple stages of creative and market research to deliver target market endorsed, legally viable, linguistically appropriate names to communicate your positioning.
Creative JumpStart is our pay-as-you-go list methodology which delivers 15 legally prescreened trade name candidates submitted to the client in increments of five names each. A client feedback session is conducted after each list submission.
Recent Product Naming Results:
 | Pontiac TorrentPontiac approached BrandClarity to develop a new identity for the debut of their new V6 crossover SUV. The trade name, Torrent, was developed to denote the vehicle's swiftness, power and ruggedness. The name Torrent is a current usage word meaning to exhibit a strong flow as in a swift current of water.
|
 | Abbott EarlyShield
BrandClarity recently developed the EarlyShield trade name for Abbott Nutrition. This product is the latest advancement in infant formula. It consists of a unique blend of prebiotics, nucleotides and antioxidants, which are the nutrients found in breast milk. The product supports a baby's natural defenses, digestive health and important immunity building blocks. The trade name EarlyShield is functional and properly supports the product's positioning by directly communicating this message.
|
| Bayer Profender
Profender is the world's first spot-on intestinal wormer for cats. It combines powerful broad spectrum control of intestinal worms with the ease and convenience of a spot-on treatment. BrandClarity created the functional new word, Profender, to communicate the core messages of professional and proactive defense. In our experience, new words tend to be easier to register and defend, but often times more expensive to support. The trick is to create a new word which distinctively and clearly communicates the desired message. Profender does this very effectively.
|
| | |
BrandClarity's clients include companies such as: FedEx, Sony, KIA Motors, Johnson & Johnson, Coca Cola, Abbott, Kraft Foods, YUM!, Diageo and Clorox. No matter the time line or budget, we pride ourselves on crafting custom solutions to help our clients solve their product naming and marketing issues. If you have any questions or would like to discuss any possible project initiatives, contact BrandClarity.
Posted on Tue, Jan 19, 2010
The Product Naming Development Update is a recurring post from BrandClarity to inform our readers of our new and exciting verbal brand development projects.
We offer two different approaches to product naming:
MarketVise is the most market-intensive trade name development process available. It utilizes multiple stages of creative and market research to deliver target market endorsed, legally viable, linguistically appropriate names to communicate your positioning.
Creative JumpStart is our pay-as-you-go list methodology which delivers 15 legally prescreened trade name candidates submitted to the client in increments of five names each. A client feedback session is conducted after each list submission.
Recent Product Naming Results:
 | Energizer NIGHT STRIKEEnergizer was introducing a line extension to their new Hard Case® line of professional lighting products. This new line of lighting products was to be targeted toward outdoor recreational activities; primarily hunting enthusiasts who go on extended outdoor trips. BrandClarity created the name Night Strike to communicate the preferred positioning of activity, ruggedness and brightness for this new line lighting products. The new trade name has been so well received that it is being extended into their military lighting product line.
|
 | Johnson & Johnson - Soothing NaturalsJohnson & Johnson recently launched a new baby moisturizer that helps soothe lips and skin irritation from dryness. The trade name Soothing Naturals was developed to communicate not only the soothing nature of the product, but also to speak to the trusted natural ingredients that work together in an exclusive formula to provide superior moisturization for a baby's delicate skin. |
 | PPG - AlteosPPG was seeking to create new international brand and category names for their new electrochromic dimmable aerospace windows. The product replaces traditional window shading systems and eliminates much of the maintenance and warranty costs associated with these types of systems. PPG required an international trade name that was distinctive and had an interesting story which could be communicated to their customers. The new trade name needed to be legally available internationally in multiple trade mark classes. BrandClaritycreated the name Alteos from the Latin prefix Alt from "Altus" meaning high or noble denoting performance and the suffix "Eos" which in Greek means the Goddess of the Dawn. This new word gave PPG a distinctive legally viable trade name which had an interesting and memorable story behind it. BrandClarity also developed the category name "Interactive Window Systems" to further communicate the highly customizable interactive nature of this new product line. |
| | |
BrandClarity's clients include companies such as: FedEx, Sony, KIA Motors, Johnson & Johnson, Coca Cola, Abbott, Kraft Foods, YUM!, Diageo and Clorox. No matter the time line or budget, we pride ourselves on crafting custom solutions to help our clients solve their product naming and marketing issues. If you have any questions or would like to discuss any possible project initiatives, contact BrandClarity.
