Posted on Thu, Feb 25, 2010
CNN Money reports the Hummer is headed to the scrap heap. The Hummer brand reigned supreme in better days where the economy was going strong and gas prices were low. The Hummer H2 was an extremely popular SUV with wide appeal from offroading enthusiasts, businesspeople, yuppies, and yes, even soccer moms. The brand was going strong for years, and Hummer was reinvented with the smaller, more compact H3.
We've been very fond of the Hummer brand name and its ability to capture a wide base of loyal customers. There were rumors the brand might be sold off to a foreign car company, although now it appears to be going to the grave. We'll miss you, Hummer. You were an indicator of America's strong economy and love affair with massive, tank-like vehicles. We're sorry to say the Hummer brand name will be no more.
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