BUSH Brothers’, America’s leading brand of Baked Beans, selected Brand
Clarity to select brand names for its four new flavors in its GRILLIN’ Beans line.
BUSH’s wanted each product name to remind consumers of each products specific taste. BrandClarity used its Marketvise branding methodology to match consumer taste tests with a variety of potential product names.
Focus groups provided market research data to help determine which brand names best communicated the individual product taste, according to consumers.
BrandClarity’s verbal brand development strategy recommended the following product names as a result of this extensive consumer name research, capturing the essence of each product’s taste:
- Steakhouse Recipe – An authentic blend of beans and brown sugar simmered in a robust steak sauce
- Smokehouse Tradition – Tender beans simmered in a sweet and smoky sauce
- Southern Pit Barbecue – Slow cooked beans in a rich barbecue sauce for an authentic grilled flavor you could only get in the South, until now
- Bourbon and Brown Sugar – Robust beans with a touch of natural bourbon flavor that adds just the right sweetness
BrandClarity’s development methodology for BUSH’s encompassed the essential product name elements, matched to the sensory attributes of the product itself, to develop strong verbal branding.
To deliver innovative and inspired ideas to BUSH Brothers, we deploy a culturally diverse international creative team, who craft unique on-target name and tagline candidates. Our brand name teams work closely with our market insights group to stay abreast of changes in the target market’s attitudes, preferences, desires and needs. Brand
Clarity incorporated formal market research during multiple stages of BUSH’s creative process confirming target market endorsement. In addition, we addressed critical risk management issues for BUSH Brothers by conducting legal and linguistic evaluations on potential name and tagline candidates. This balance of creativity and strategic focus enabled us to think outside the box while staying in touch with consumer brand name perception, resulting in maximum market acceptance.
Brand
Clarity believes that a desirable verbal brand precedes market understanding and acceptance, creating superior positioning opportunities for our clients. Our strategic brand selection process promotes client interaction, provides market driven brands, removes doubt and delivers clear, concise and memorable market endorsed results. Brand
Clarity's methologies utilize market feedback to guide product brand name research and deliverables. We deliver legally viable, focus group researched, linguistcially fitting names which match our client’s intended positioning. Our behavioral research enables clients to gain deep insight into consumer motivations.
Since 1995 Brand
Clarity has specialized in market insights and strategic brand development. Our expertise is focused on specific core elements of building strong brands: target market research, verbal and visual branding. Today’s rapidly changing business environment requires that companies keep their finger firmly planted on the pulse of the market. As an international brand consulting firm, Brand
Clarity focuses on the principle that your target market controls your brand.
Source:
www.BrandClarity.com
