What's In A Name: The BrandClarity Blog

Multinational companies invest millions of dollars into their verbal branding. Which brands are the strongest? In 2005, Business Week published a Global Brand Scorecard (PDF) of the Top 100 Brands. Tell us if you think these brands still deserve their rankings.

1. COCA-COLA
2. MICROSOFT
3. IBM
4. GE
5. INTEL
6. NOKIA
7. DISNEY
8. McDONALD'S
9. TOYOTA
10. MARLBORO
11. MERCEDES-BENZ
12. CITI
13. HEWLETT-PACKARD
14. AMERICAN EXPRESS
15. GILLETTE
16. BMW
17. CISCO
18. LOUIS VUITTON
19. HONDA
20. SAMSUNG
21. DELL
22. FORD
23. PEPSI
24. NESCAFE
25. MERRILL LYNCH
26. BUDWEISER
27. ORACLE
28. SONY
29. HSBC
30. NIKE
31. PFIZER
32. UPS
33. MORGAN STANLEY
34. JPMORGAN
35. CANON
36. SAP
37. GOLDMAN SACHS
38. GOOGLE
39. KELLOGG'S
40. GAP
41. APPLE
42. IKEA
43. NOVARTIS
44. UBS
45. SIEMENS
46. HARLEY-DAVIDSON
47. HEINZ
48. MTV
49. GUCCI
50. NINTENDO
51. ACCENTURE
52. L'OREAL
53. PHILIPS
54. XEROX
55. EBAY
56. VOLKSWAGEN
57. WRIGLEY'S
58. YAHOO!
59. AVON
60. COLGATE
61. KFC
62. KODAK
63. PIZZA HUT
64. KLEENEX
65. CHANEL
66. NESTLE
67. DANONE
68. AMAZON.COM
69. KRAFT
70. CATERPILLAR
71. ADIDAS
72. ROLEX
73. MOTOROLA
74. REUTERS
75. BP
76. PORSCHE
77. ZARA
78. PANASONIC
79. AUDI
80. DURACELL
81. TIFFANY & CO.
82. HERMES
83. HERTZ
84. HYUNDAI
85. NISSAN
86. HENNESSY
87. ING
88. SMIRNOFF
89. CARTIER
90. SHELL
91. JOHNSON & JOHNSON
92. MOET & CHANDON
93. PRADA
94. NEW BULGARI
95. ARMANI
96. LEVI'S
97. LG
98. NIVEA
99. STARBUCKS
100. HEINEKEN