What's In A Name: The BrandClarity Blog

For some insight into how corporations define their branding strategy and guidelines, browse through the list of branding guides below, painstakingly compiled by Engine Industries.

Corporate Branding Style Guides (US-based)

• 3M
• Adobe InDesign CS3
• Alltel
• Android
• Apple’s Mac and QuickTime
• Best Western
• Carquest
• Cisco
• Compaq
• eBay
• GE
• GoDaddy.com
• Google
• Intel
• Jacuzzi
• Jiffy Lube
• LinkedIn
• MasterCard
• McDonalds
• Microsoft
• Motorola
• Netflix
• New Era
• Nielsen
• Nike Golf
• Organic Valley
• Palm
• Real.com
• Second Life
• Skype
• Sun Microsystems
• Tickets.com
• TimeWarner
• Tivo
• Travelers Insurance
• Tyson Foods
• USA Today
• Vonage
• The Weather Channel

Corporate Branding Style Guides (Non-US-based)

• BBC
• easyGroup
• EuroVision
• Garmin
• ING
• LavaSoft
• LG
• Lloyd’s
• Nintendo Wii
• Sharp
• Subaru

Academic Branding Style Guides

• Arizona State University 
• Auburn University
• Baylor University
• Boston University
• Cornell University
• Emory University
• Georgia Tech
• Liberty University
• Kansas University
• Kennesaw State University
• MIT
• National University of Singapore
• NC State University
• The New School
• Notre Dame
• Oklahoma Baptist University
• The Ohio State University
• Oregon State University
• Princeton University Press
• Spelman College
• Texas A&M University
• UCLA
• University of Alberta
• University of Arkansas
• University of Cambridge
• University of Cincinnati
• University of Florida
• university of Georgia
• University of Kentucky
• University of Illinois
• University of Maine
• University of Massachusetts Boston
• University of Memphis
• University of Michigan
• University of Minnesota
• University of Missouri
• University of Nebraska
• University of Ottawa
• University of Oxford
• University of Pennsylvania
• University of San Diego
• University of Tennessee
• University of Utah
• Virginia Tech
• Yale University

Government Branding Style Guides

• Alberta, Canada
• Armed Forces Entertainment
• Australia Day
• Belfast Zoo
• Connecticut
• Detroit, Michigan
• EnergyStar
• Georgia Customer Service [“Customer”! LOL!]
• Hong Kong
• HUD (US Department of Housing and Urban Development)
• Minneapolis, Minnesota
• NASA and Apollo 40th Anniversary
• National Health Service (UK)
• New York Civil Service
• Oregon
• Recovery.gov
• San Francisco International Airport
• Smithsonian Institution
• South Africa
• Toledo, Ohio
• Tourism Ireland
• Tourism Yukon
• USAid
• Vermont
• Visit Britain

Group/Nonprofit/Open-source/ASSORTED Branding Style Guides

• Alzheimer’s Society
• American Heart Association
• American Institute of Aeronautics and Astronautics
• Audobon Nature Institute
• Blue Cross and Blue Shield of North Carolina
• Cincinnati Children’s Hospital Medical Center
• Java
• Learning and Teaching Scotland
• Medical Research Council (UK)
• Mozilla Firefox
• MySQL
• Power Architecture
• Realtors Commercial Alliance
• Wi-Fi Alliance
• Wikimedia Foundation
• World Wide Web Consortium

Sports Branding Style Guides

• Australian Sports Commission
• Beijin 2008 Summer Olympics
• Canada Games
• FEI World Cup
• FIFA
• Horizon League
• NCAA Division II
• PokerStars
• Special Olympics
• USA Cycling
• USA Hockey’s Hockey Weekend
• USA Swimming
• Vancouver 2010 Winter Olympics