Comcast to rebrand as Xfinity in 10 markets
Posted on Wed, Feb 10, 2010
Brier Dudley from the Seattle Times reports Comcast is rebrandingtheir services under the name Xfinity. Brier is keen to note that while this name implies "infinity", Comcast has recently imposed limits on customers' bandwidth.
It appears that Comcast is testing the new product naming to shake off the negative connotations attributed to their quality of service. Comcast has been given credit for their presence on Twitter, and they seem to be placing a higher value on customer service.
So, what do you think of Comcast's new brand name? Would you name it something else if given a chance? Drop us a line in the comments!
