Case Studies:
Ann Taylor | Kraft Foods Inc./Oscar Mayer | Comcast | 3M/Post-it ®

the client: Kraft Foods Inc./Oscar Mayer

the need: Brand Behavior Research

In-Store Research Study

the solution:

As the world’s second-largest food and beverage company, Kraft Foods Inc. puts conusmers first in strengthening their brand value. Striving to provide the right bundle of benefits at the right price, Kraft Foods Inc. commissioned BrandClarity to administer an in-depth category study of Oscar Mayer’s prepackaged meat products. While in-store, our in-house Research Team focused on the shopping patterns, shopper demographics, purchases, preplanning, purchasing frequency by product type, response to promotions and merchandising, item and brand choice, as well as non-purchasing consumers. Based on research observations and interviews,  BrandClarity was able to offer Kraft current market statistics along with suggestions on how to make Oscar Mayer prepackaged meats more profitable.