Case Studies:
Bayer Pharmaceuticals | Case Corporation | Nissan Motor Company | Symantec

the client: Nissan Motor Company

the need: Market Research


the solution:

Nissan Motor Company and their law firm, Foley & Lardner, approached BrandClarity for help in assessing the possible dilution of a major Nissan brand in the US automotive market. Our research team conducted intensive literature reviews in both the legal case text and the academic press with regard to the measurement of brand dilution in the court of law. This upfront research provided an effective methodology that Nissan and their attorney’s needed to bolster their case. BrandClarity surveyed a nationally representative sample of the car buying market to assess the distinctiveness, fame, and potential confusion from similar or identical trade names in the automotive market. Through this important research, BrandClarity armed Nissan with relevant and legally defensible market information needed to proceed with the case.