Case Studies:
Consumer | Technology | Healthcare | B2B | Corporate Identity | Non-Profit
the client: Christmas in April
the need: Corporate Verbal Brand Development
the solution:
Christmas in April retained BrandClarity to develop a new corporate brand. A non-profit organization, Christmas in April began as a group of volunteers devoted to revitalizing deteriorating houses in the community. After growing to include over 240 programs operating in more than 750 cities nationwide, Christmas in April desired a new brand name to reinforce the organization’s primary objectives, and to better align with the agency’s strategic intention to expand beyond domestic boundaries. Extensive market research revealed that the name Rebuilding TogetherTM strategically conveys the evolved positioning of Christmas in April, while effectively describing the organization’s mission of preserving and revitalizing houses and communities.
the client: North Fulton Centre for the Arts
the need: Verbal Brand Development / Visual Brand Development
the solution:
North Fulton Centre for the Arts, a non-profit organization that promotes the arts in the Atlanta area, retained BrandClarity to create a verbal and visual brand identity for the new development. The center will contain an amphitheatre, concert hall, black box theatre, and a visual arts center. The objective of the project was to create an identity that separates the centre from other arts facilities in the area and that speaks to the quality of world-class artists that would be performing at the facility. After much interaction with the board, the name Encore Park was created for the development. The name distinctively positions the centre as a place for great performances and speaks directly to all the arts represented. The logo was designed to be interpretative in nature so that each visitor can attach their own unique meaning to the centre.
the client: Memphis
the need: Corporate Verbal Brand Development
the solution:
A group of executives in Memphis approached BrandClarity to create a new verbal brand for their organization. The objective of the charity is to recruit and retain young people to Memphis, and provide a portal for them to get involved and make a difference in the community. After extensive meetings and creative sessions with the team, Mpact MemphisTM emerged. The name is a play on the word “impact”, meaning "the power of making a strong, immediate impression". In addition, the name leverages the letter "M" which is known throughout the community as a visual symbol for Memphis.
