Case Studies:
Beringer Blass Wine Estates | Tomen Agro | ABAC American IMC | PPG Industries

the client: Tomen Agro, Inc

the need: Verbal Brand Development

Visual Brand Development

the solution:

BrandClarity was retained to develop a new corporate brand resulting from the merger between Tomen Agro, Inc. and Nichimen. Since neither name embodied the goals and objectives of the new company, a fresh and compelling corporate brand was necessary. Utilizing our five-stage verbal brand and visual brand development process, BrandClarity developed the corporate name Arvesta and a logo to compliment the identity. Arvesta speaks to the new company on two levels. Derived from the English word “harvest”, meaning “to gather together”, this verbal brand reflects the company’s protection of the vested interest in growers, dealers and distributors. As a recognized term within the industry, “harvest” provides a familiar sounding brand that resonates with the target audience and effectively positions the company within the agricultural realm.